Dockside Kitchen
A bay-side dining experience in Ocean City, NJ. Crab cake Benedicts, coffee and lobster brunch combine with the salt air to bring a truly unique atmosphere to the island.
A bay-side dining experience in Ocean City, NJ. Crab cake Benedicts, coffee and lobster brunch combine with the salt air to bring a truly unique atmosphere to the island.
When we met to discuss the branding for Dockside, Robert had a very clear vision for what the brand should feel and look like. In a town of old, cliche restaurants, Dockside would be paving the way for trendy, upscale brunch service. We wanted a logo that was versatile, so we made two versions, one with a more square orientation and one with a distinct horizontal layout.
We wanted an easy way to give the brand a distinct, hand-done feel in its visuals without having to write everything by hand. I came up with this pretty simple custom typeface that we could use across all the assets.
There was a lot of work ahead after creating the logo and coming together on the direction of the brand. From creating a brand pattern that was versatile and captured the essence of the brand, to putting together the menu, coasters, membership cards, merch and any other touch points we could think of.
I’d love to hear about your business, your goals and your challenges.
