10+ YEARS AS A FULL-TIME FREELANCER

I Craft Powerful Brands For Ambitious Businesses

For the last 10+ years I’ve been creating and crafting brands and websites for businesses who are too big to thrive without a full graphics department, but too small to pay a full time designer.

My Work

BRAND DESIGN

Mr. Gordo's

Fresh guac, salt air, the best taco's east of Vineland.

I had a lot of fun creating this brand and it's assets, from designing the logo to sorting out the menu - I worked directly with ownership to push this across the finish line just in time for opening day!

  • LOGO
  • MENUS
  • PATTERN
  • ILLUSTRATIONS
  • SIGNAGE
  • PROMOS
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BRAND DESIGN

Sandhouse Kitchen

The tiki life isn't for everybody... but it should be.

Ownership wanted a brand that fit the sandy lifestyle of Ocean City beach-goers but also felt a bit whimsical and transported your heart to the tropics.

The brand illustrations that were worked in across all the visuals really did the trick!

  • LOGO
  • MENU
  • PATTERN
  • ILLUSTRATIONS
  • SIGNAGE
  • PROMOS
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WEB DESIGN AND WEBFLOW DEV

Anthony Napolitano

Anthony wanted a website really conveyed who he is and what he does. Within a week his site was designed, approved a luanched!

  • DESIGN
  • DEV IN WEBFLOW USING CLIENT-FIRST FRAMEWORK AND BEST PRACTICES.
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More work loading soon....

In the meantime, if you'd like to see more,
visit my Behance or Dribbble.

ACTUALLY, I'd JUST like
to talk to you....

Jeff is a true professional in his work. He genuinely cares about his clients and wants their brands to make an impact in their market. I highly recommend him for any brand related work, whether it is revamping a brand, creating a brand, or contributing to the growth of your brand.

Robert Idell
Owner, HMRX RESTAURANTS

Jeff's  ability to probe and discover his client's needs has helped us do our job more effectively. The design, branding, and marketing world is ever-changing and Jeff makes it his mission to stay on top of trends so that the work that's produced is relevant.

Ethan Hoover
Owner, HOOVER COLLECTIVE

There is no one who is as well rounded as Jeff Macpherson. He does, by far, the best web design work I’ve ever seen, is extremely responsive and can always handle any “curve balls” I throw at him. The guy can do it all, and do it extremely well. Go to Jeff, he’s top of the line.

Joe Dickinson
Owner, RESPONSIV AGENCY
Cool, I'd like to talk to you....