You’ve Outgrown DIY Design — Now What?
I Work With Ambitious Business Owners to Bring Visual Clarity to their Growing Brands.
When your brand is visually cohesive and clear, it builds a level of trust that your audience can feel, even if they can’t explain why.
But when your brand looks awkward or inconsistent, that trust breaks down.
Your business is growing, but your visuals haven’t caught up.
You’re in a stage I call visual adolescence.
With over a decade of experience as a full-stack freelance designer, I help business owners get unstuck from that in-between stage.
I step in as a trusted creative partner, delivering strategic, high-level design without the training wheels or the long-term hire.
My Work
BRAND DESIGN
Mr. Gordo's
Fresh guac, salt air, the best taco's east of Texas.
I had a lot of fun creating this brand and it's assets, from designing the logo to sorting out the menu - I worked directly with ownership to push this across the finish line just in time for opening day!
- LOGO
- MENUS
- PATTERN
- ILLUSTRATIONS
- SIGNAGE
- PROMOS
BRAND DESIGN
Sandhouse Kitchen
The tiki life isn't for everybody... but it should be.
Ownership wanted a brand that fit the sandy lifestyle of Ocean City beach-goers but also felt a bit whimsical and transported your heart to the tropics.
The brand illustrations that were worked in across all the visuals really did the trick!
- LOGO
- MENU
- PATTERN
- ILLUSTRATIONS
- SIGNAGE
- PROMOS
BRAND DESIGN
Dockside Kitchen
This is a brand I've worked on for years now, we worked hard to create a brand that feels upscale and refined but is still welcoming to flip-flop wearers and vacationers with sandy shorts.
It's hard to list all the work that has gone into Dockside - even down to custom straws!
- LOGO
- MENU
- PATTERN
- ILLUSTRATIONS
- SIGNAGE
- PROMOS
- PRIVATE CLUB SUB-BRAND
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Jeff is a true professional in his work. He genuinely cares about his clients and wants their brands to make an impact in their market. I highly recommend him for any brand related work, whether it is revamping a brand, creating a brand, or contributing to the growth of your brand.
Robert Idell
Owner, HMRX RESTAURANTS
Jeff's ability to probe and discover his client's needs has helped us do our job more effectively. The design, branding, and marketing world is ever-changing and Jeff makes it his mission to stay on top of trends so that the work that's produced is relevant.
Ethan Hoover
Owner, HOOVER COLLECTIVE
There is no one who is as well rounded as Jeff Macpherson. He does, by far, the best web design work I’ve ever seen, is extremely responsive and can always handle any “curve balls” I throw at him. The guy can do it all, and do it extremely well. Go to Jeff, he’s top of the line.
Joe Dickinson
Owner, RESPONSIV AGENCY
